
ART DIRECTION | BRANDING | UI
Addicus
Rebrand for a financial service firm that helps their clients protect and maximize their wealth.
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Addicus is a dynamic financial services firm expanding its reach from Dallas to Atlanta. As they ventured into new horizons of growth, they recognized the need for a rebranding effort that would mirror their expanding presence.
Our collaboration began with a thorough exploration of strategy and positioning. This served as the foundation for an updated tagline: “Wealth Creates”, visual identity system, web design, social media campaign, and collateral. My role encompassed the development and design of all visual assets, collaborating with the web development team to ensure implementation.
ECD & CW
Keith GoldbergART DIRECTION & DESIGN
Cristina JucanWEB DEVELOPMENT
Kayla Earwood
Alan JacksonACCOUNT EXEC
Becky Hensley
Bailey Clark