Whether developing brand strategies, crafting visual identities, or concepting campaigns, my work focuses on creating meaningful connections—combining visual concepts with heartfelt narratives to deliver compelling, memorable design solutions.

For the past 12 years, I've had the opportunity to work on a wide range of projects across various industries, including hospitality, retail, arts & entertainment, non-profits, education, healthcare, finance and more.. Each initiative has broadened my knowledge and experience, enhancing my view and enabling me to bring fresh, insightful perspectives to every new project.

Currently, I’m an Associate Creative Director at Sullivan Branding, where I get to work with an incredible team on projects for a variety of brands and organizations. I’ve had the pleasure of collaborating with clients like FedEx, Hilton, Williams Sonoma, Linde, ABB, Memphis Botanic Garden, and the TN Department of Health, to name a few..

Originally from Romania, my background has always fueled my curiosity and love for exploring. When I’m not at my desk, you’ll probably find me traveling, hiking, wandering through a garden or museum, or diving into a new craft project.