Whether developing brand strategies, crafting visual identities, or campaigns, my work is all about making connections—tying together visual concepts with heartfelt narratives to create design solutions that are both compelling and memorable.

For the past 12 years, I've had the chance to work on a wide range of projects across various industries, including hospitality, retail, non-profits, education, healthcare, and finance. Each initiative has broadened my knowledge and experience, enhancing my view and enabling me to bring fresh, insightful perspectives to every new project.

Currently, I serve as Associate Creative Director at Sullivan Branding, where I’m fortunate to work alongside a great team for various brands and organizations.

Past and present clients include FedEx, Hilton, Williams Sonoma, Linde, ABB, Memphis Botanic Garden, TN Department of Health, and more.

Originally from Romania, my heritage fuels my curiosity and passion for exploration. Away from my desk, I'm often found traveling, hiking, exploring gardens and museums, or trying my hand at new crafts.