Memphis Botanic Garden

ART DIRECTION  |  BRANDING

Branding for a planned giving initiative rooted in history.

  • The Heirloom Society program is an initiative by Memphis Botanic Garden, created to empower individuals to champion the Garden's mission. Through this program, donors have the opportunity to leave a lasting legacy on the Garden, ensuring that their contributions stand as pillars of support, preserving and enriching its beauty and sustainability for generations to come.

    The brand development strategy is rooted in the Garden's rich history. The work encompassed the development of a distinctive logo, a resonant tagline, and a cohesive visual identity system, merch, and collateral design. This design language draws inspiration from the Garden's very origins, where one of the first Gardens was born from a simple donation of iris bulbs - a legacy that still blooms today.

    ART DIRECTION & DESIGN
    Cristina Jucan

    CW
    Stephanie Bellies

    ACCOUNT
    Becky Hensley

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